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They adopt renewable resources such as bio-based plastics and natural wood, including wooden puzzles and bamboo fiber dolls. Such materials feature degradability (e.g., PLA plastics decompose in 6 months under composting conditions) and low VOC (Volatile Organic Compounds) emissions. They also meet the GB 6675 chemical safety standards.
IP-Cooperative Toys
They enhance attractiveness by combining popular cultural IPs. For instance, the vinyl plush toys co-created by Pop Mart and Sanrio integrate collection and dressing attributes through the blind box format. In the first half of 2025, the order volume of such products on the Xianyu platform surged to 240 times that of the same period last year. Guochao (Chinese-style trend) IPs, such as the “Fengshen” series building blocks and the Sanxingdui Archaeological Blind Boxes, transform traditional cultural elements into modern toy designs.